Hyde Park Blast 2007
Design Firm: Landor Associates
Objective: Create materials for a Cincinnati charity run that happens on the weekend of, before or after the fourth of July holiday. The only mandatory is to use the Libby Icon in some form.
Concept: Use the 1970s as inspiration to create colorful and expressive materials for the Hyde Park Blast. T o hit this 1970s vibe, I used odd color combinations, bubbled text, and the typeface: Braggadocio. The copy idea is cheeky yet action oriented: Quash the competition!
