Objective: Create identity and packaging for Always Infinity that creates an impression of performance, precision, beauty, and positivity.
Concept: While exploring cues from prestige cosmetics, it became apparent that precision and simplicity define beauty products. With that in mind, I explored multiple avenues that embraced the perceived equity of Always (petal shapes) and precision details, complex colors, and printing techniques to create multiple package designs for global testing. Furthermore, using a cardboard box rather than a poly bag distinguished the package and the product.
Designed while working at Landor Associates, Cincinnati, OH.
