Objective: Develop inspirational packaging that illustrates the Tide Loads of Hope charity. Tide Loads of Hope brings people together during very difficult times. The go to disaster sites and provide clean clothes to those affected by the disaster.
Concept: The concept that this design illustrates is that we are all connected and giving a helping hand can be as simple as helping clean your neighbors clothing. By using the simple illustrative cutout humans, I showed this connection and was able to create a nice rhythm that helped the design flow. It is also unexpected and bold.
Designed while working at Landor Associates, Cincinnati, OH.
