Objective: Develop inspirational, holistic graphics that are designed to make our strategic target smile by utilizing design principles bright, simple, playful and witty. The design should better communicate that Cheer gives consumers a “brighter clean, brighter day.” It should also increase stopping, holding and closing power of the Cheer Package.
Concept: The design sought to bring a brand new day…inspired by the first light of morning that brings life back to the colors of the world. That moment is the most optimistic filled with all the possibilities of the day - you can’t help but have a cheerful outlook. The second design is the expression of a Colorful Palette. Inspired by a painters’ palette that transforms a blank canvas into a creative expression. Each individual can see what they want to see in the creation – no one answer is correct, but all experiences are bright, colorful, uplifting and full of cheer. The third design is the moment of Perfect Clean. Inspired by the spark of the perfectly shined and individually expressive moment of perfection. It takes that moment to a grand statement of simplicity, delight, and function.
Designed while working at Landor Associates, Cincinnati, OH; 2009.
