In 2014, the Breathing Room was looking to evolve their brand mark and visual identity. I freshened up the color palette, created a dynamic system of moving "lotus" flowers that could be used as super graphics. It's a bright and fresh identity for an active and modern health studio that focuses on Pilates, Core Align and Yoga.
Beyond the basic identity, we really looked at the space and created a holistic brand experience centered around movement and strength. Each room was painted with calm neutrals, subtle graphic elements, and blond wood to allow the machines to work within the visual design.
