Objective: Use the 40th Anniversary of the International Bird Rescue as a launch pad to redesign the identity system. It should be bold, expressive, global, and compassionate, and all about the rescue.
Concept: I embraced the one constant that all living creatures need: water. I used the blues as a connection to water, and I used a reflection to indicate purity, cleanliness and freedom. A strict grid and strong accents of orange represent impact and precision. By continuing to have the birds face each other, I create a moment of connection, compassion and collaboration.
